Unlocking the potential of brands in the largest Beauty & Health Markets in Europe
With over 18 years experience in Global markets, Cesar Diaz has worked the last 11.5 years developing the Exclusive and Own Brand business for the largest international Health & Beauty Retailer in the world launching more than 200 brands in the past four years across Europe, developing the business from zero to more than €60 millions of top line sales in 2021 and building an extensive network of contacts across the industry.
Utilizing that expertise and knowledge, Cesar is now offering consulting services to Brand Owners and Manufacturers, looking to develop their business across Europe.
Services
Brand & Strategy
Utilize data and available resources to better understand brand positioning, definition and how those fulfil Retailer category strategies and white spaces.
Business plan
Build a detail business plan per retailer per country and SKU.
Marketing Strategy
Build Local Strategy per country per retailer:
Trade Marketing, promo plan, PR and SM plan
Launch plan
Build brand deck and presentation for each audience. Presenting brand and products USPs face to face to corresponding buyers.
Distribution model
Bridge the gap across continents and countries in a timely and efficient manner, identifying the best model per brand per market.
How I help?
Speed to market
Provide 360° solution for any Company, in an agile and flexible way adapting to the available resources ensuring an efficient route to market.
Network
Strong relationships with leading European retailers.
Know how
Best expertise launching more than 200 brands in the last 4 years.